Abstract:
CSR is a manager's skill in combining business context and social context. This study used a
qualitative approach analyzed descriptively, with case study research strategy.PTPN XII is a
company engaged in the field of agribusiness, in accordance with operational characteristics
have an organizational structure with lower employees (employees executing/labor) in large
quantities. This brings consequences for companies to balance between internal stakeholders
(employees) and external stakeholders (the wider community) in the strategy of determining
the beneficiaries.CSR implementation in the form of partnership programs and empowerment
of farmers who are employees of the executor (labor) and the community around the
company. Community development program in the form of direct assistance in the form of
grant or charity in the form of assistance to victims of natural disasters, greening and to
orphans and for the construction of houses of worship.
