ANALYSIS STRATEGY OF CORPORATE SOCIAL RESPONSIBILITY (CSR) A CASE STUDY OF PT PERKEBUNAN NUSANTARA XII

Abstract

CSR is a manager's skill in combining business context and social context. This study used a qualitative approach analyzed descriptively, with case study research strategy.PTPN XII is a company engaged in the field of agribusiness, in accordance with operational characteristics have an organizational structure with lower employees (employees executing/labor) in large quantities. This brings consequences for companies to balance between internal stakeholders (employees) and external stakeholders (the wider community) in the strategy of determining the beneficiaries.CSR implementation in the form of partnership programs and empowerment of farmers who are employees of the executor (labor) and the community around the company. Community development program in the form of direct assistance in the form of grant or charity in the form of assistance to victims of natural disasters, greening and to orphans and for the construction of houses of worship.