Strategi Pemberdayaan Wanita Tani Melalui Model Kelompok Unit Usaha Ayam Buras di Kabupaten Lamongan

Abstract

The La Tulip Women’s Farmer Group is one of the Women;s Farmer Group recipients of the Percepatan Penganekaragaman Konsumsi Pangan (P2KP) program, which is an implementation of the Ministry of Agriculture’s Strategic Plan, one of which is increasing Food Diversiication by utilizing the land area. The potential of KWT La Tulip is a land area of 10 hectares and a population of 350 domestic chickens. The business unit of domestic chicken in the form o groups is expected to be able to make female farmer more independent and productive by utilizing the land area. The purpose this research was to develop and formulate strategy for empowering women farmers through the business model of domestic chickens through the P2KP program. The strategy by analyzing strengths, weaknesses, opportunities, and threats with the use of the SWOT analysis. Based on the SWOT Diagram, the strategy that must be applied in this condition is supporting an aggressive growth policy (Growth Oriented Strategy). Based on the results of the SWOT and FKK Matrix the strategies produced for empowering farmer women are (1) Establishing native chicken organizations using their own business capital and supporting capital provider institutions through the implementation of activities. (2) developing businesses as producers and distributors. (3) Develop business prospects by utilizing the cages owned by the group.